Because how we feel about an experience is more important than what we think.
People’s feelings about an experience, and the intensity of those feelings, is the key to understanding whether they will want to do it again (or not).
For businesses…
Experiences that emotionally engage your customers are the ones that cause them to come back, spend more, talk about it, and recommend it to others.
For employers…
Emotionally engaged employees are the ones that actually care. They don’t work just for a paycheck, or just for the next promotion. They ensure that your customers have an outstanding experience.
For educators…
Experiences that emotionally engage your audiences are the ones that cause them to actively listen, participate, and apply what they’ve learned.
